Privacy Policy

Privacy Policy

Effective Date: [Insert date]

1. Introduction

WPShots (operated by 80Proof Online, “we,” “our,” “us”) respects your privacy and is committed to protecting your personal information.

As a seller of alcoholic beverages, we are required by law to verify age and comply with excise and liquor licensing regulations. We are also bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), which govern how we collect, use, disclose and store your personal information.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.

By using our website https://wpshots.com.au (the “Site”), you consent to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

  • Personal Information: name, email address, phone number, billing/shipping address, order details, payment information (processed securely by third-party gateways).

  • Age Verification / Identity Information: date of birth, and in some cases, government-issued identification for proof of age.

  • Technical Information: IP address, device/browser type, site usage, cookies, and analytics data.

  • Communication Information: correspondence with us, SMS opt-in data, marketing preferences, and customer service inquiries.

3. Cart Tracking & Cookies

Our website uses cookies and tracking technologies to:

  • Keep track of items you place in your shopping cart.

  • Identify when a cart has been abandoned.

  • Trigger reminders, including SMS messages (if you have opted in), about your cart.

Example:

“WPShots uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information may be used to determine when to send cart reminder messages via SMS, if you have opted in to receive these messages.”

4. SMS Marketing

If you choose to opt in to our SMS program, we will collect and use your mobile number for purposes including:

  • Sending transactional messages (e.g., order updates, delivery confirmations).

  • Sending cart reminders and promotional messages (if you’ve opted in).

We do not sell or share SMS opt-in data with non-affiliated third parties.

“The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.”

You may opt out at any time by replying “STOP” or following the instructions in the SMS.

5. Why We Collect Information

We collect, hold and use personal information for purposes including:

  • Processing and delivering orders.

  • Verifying that you are over 18 and legally permitted to purchase alcohol.

  • Complying with liquor licensing, excise, tax and record-keeping obligations.

  • Managing accounts, refunds, and customer support.

  • Sending marketing communications (email/SMS, if you have opted in).

  • Improving our website and services through analytics.

  • Preventing fraud, ensuring security and meeting legal obligations.

6. Sharing & Disclosure

We do not sell or rent your personal information. We may disclose it to:

  • Service providers: e.g. payment processors, shipping and courier companies, SMS and email service providers, identity verification services.

  • Regulators or authorities: if required by law, excise or liquor licensing audits, or to comply with lawful requests.

  • Business transfers: in case of merger, acquisition, or sale of assets.

SMS opt-in data and consent are never shared with third parties.

7. Location Tracking (if applicable)

If our services collect location data (e.g., via your device or IP address), we will:

  • Collect this data only where necessary (e.g., fraud prevention, verifying delivery eligibility).

  • Use it strictly for that purpose.

  • Not sell or share your location data with unaffiliated third parties.

8. Retention of Records

  • Customer and sales records (including proof of age checks) are retained for a minimum of 5 years as required by law.

  • SMS and email marketing data are retained until you opt out or withdraw consent.

  • Identity documents are stored securely and only as long as legally necessary.

9. Data Security, Rights, Complaints

(unchanged — still covers security, APP rights, NDB scheme, and OAIC complaints).

10. Contact Us

WPShots / 80Proof Online
Email: wp@80proof.com.au
Phone: 03 7034 6941
Address: 8 Atlantic Drive, Keysborough VIC